What the work includes
- Niche and competitor review. We look at the ads competitors run and which offers and formats already work in the market.
- Creatives. Video, static images, Reels and Stories: we shoot, edit, make AI creatives and test 8–12 variants at launch.
- Account setup. Pixel, Conversions API, events, campaigns split by market, audience and product.
- Management and optimisation. We track cost per lead daily, switch off expensive combinations and scale the ones that work.
- Reporting through to the sale. We reconcile ad account leads with the CRM and track not just cost per lead but cost per customer.
Results in numbers
| Project | Budget | Cost per lead | Result |
|---|---|---|---|
| Kids' IT school | $820 250 | $7,2 | 113,925 leads |
| “Awakening” course | $170 000 | $0,35 | ROMI 490% |
| The Camp, a summer camp in Spain | $56 700 | $4,2 | 13,500 leads |
| Govorika, an international kids' speech therapy school | $136 000 | $15 | 9,067 leads |
| Mova Promova, a kids' speech therapy school | $127 000 | $14 | 8,930 leads |
| Online quantum meditation training: live streams and an automated webinar | $23 000 | $1,02 | 450–500% payback |
| “Fluffy Sniper”: an online course on paid social advertising | $45 000 | $1,80 | 400% return on ad spend |
| Psychologist Amir Zhantasov: a live stream and the in-person “Reboot” training | $4 512 | $1,81 | 2,486 leads |
| Today Consult | $5 700 | $6,78 | 840 leads |
| Online web design school in Italy: ads in Italian | $8 219 | $6,70 | 1,226 leads |
| Cleaning company | $2 300 | $6,5 | 353 leads |
| Nutritionist Anna Lee: leads through a well-being quiz | $530 | $1,06 | 498 leads |
How we lower cost per lead
- Separate campaigns for different markets and segments. Today Consult in Los Angeles got separate campaigns for Ukrainian-speaking clients in the US, city residents and people contacting them from abroad.
- Creatives in the market’s language. For an online web design school in Italy, the copy, creatives and landing pages were made entirely in Italian: 1,226 leads at $6.70.
- A funnel instead of a bare form. Nutritionist Anna Lee got leads through a well-being quiz: 498 leads at $1.06.
- Decisions based on sales, not clicks. A campaign with cheap leads and no payments gets switched off before a campaign with pricier leads that actually sell.
Further reading
FAQ
How much does a lead from Facebook and Instagram cost?
In our case studies it ranges from $0.35 per registration for a free webinar to $15 per lead for an international online speech therapy school. The cost depends on the niche, country and product. We give a benchmark for your niche after reviewing the project.
When will the first leads come in?
We guarantee the first leads on the second day after launch, or your money back.
Which countries do you run ads in?
Ukraine, European countries, the US, Canada, Kazakhstan, Turkey and other markets. We have run ads in 20 languages.
Do you make the creatives yourselves?
Yes. We write scripts, edit videos, make static images and AI creatives. If the client has their own footage, we use it.
Other services
Let’s discuss your project
We will review your niche and markets, show similar case studies and propose a launch plan.
Get in touch