When you need search advertising
- The customer is already searching. Someone types "English courses for kids" or "air conditioner repair" into Google, and your ad appears at the moment they are ready to get in touch.
- You need leads fast. Search brings the first inquiries within days of launch.
- Online store. Shopping campaigns show your product with a photo and price right in Google results.
- Scaling. When Facebook and Instagram ads already bring a steady flow, Google picks up the people who search for you themselves.
What we launch
- Search. Keyword ads with negative keywords so you don’t pay for irrelevant searches.
- Performance Max. One campaign across Search, YouTube, Gmail, Maps and partner sites, with channel priorities.
- Shopping campaigns. Products with photos and prices from your online store feed.
- Remarketing and Demand Gen. We bring back people who visited your site but didn’t leave a request.
- YouTube. Video ads for warming up your audience are a separate service.
Projects with Google Ads
Kids' IT school
Facebook, Instagram and Google Ads for a kids’ IT school in Ukraine and Europe: 113,925 leads at $7.20 over 36 months.
Govorika, an international kids' speech therapy school
Facebook, Instagram and Google Ads for a speech therapy school in the US, Canada and Europe: 9,067 leads at $15, with 46% of assessments turning into clients.
How we launch
- Brief and demand research. We look at what people search for and how often, which competitors already advertise, and what budget a test needs.
- Analytics. We set up GA4 and Google Ads conversions and link leads to your CRM to calculate the cost per customer.
- Campaigns and ads. Keywords, copy, assets, bids and the product feed, all built around the campaign goal.
- Optimization. Every week we clean up search terms, reallocate budget and test ads.
- Report. Cost per lead, cost per customer and ROI for every campaign.
Further reading
FAQ
How is Google Ads different from Facebook and Instagram ads?
On Google, ads are seen by people who are actively searching for your service or product. On Facebook and Instagram, ads find people by interests while they scroll their feed. The best results come from combining them: social ads create demand, Google captures those already searching.
How much does Google Ads management cost?
We quote the price after the brief: it depends on the number of campaigns, markets and products in the feed. The ad budget is paid separately, directly to Google.
When will the first leads come in?
Search campaigns usually bring the first inquiries within the first days after launch. Performance Max and Shopping campaigns need 2–4 weeks of learning.
Other services
Let’s discuss your project
We will review your niche and markets, show similar case studies and propose a launch plan.
Get in touch