Services

Case study: Aesthetic device clinic in Odesa: filling the schedule from scratch

About 5,300 Direct inquiries at $2–2.5 on a $12,000 budget, with 30–40% going on to book. Within a year the clinic was 60–70% booked, with paid social bringing in most clients.

$12 000

Budget

≈ 5 300

Inquiries

$2–2,5

Cost per inquiry

60–70%

Clinic occupancy

Niche: Services: device-based aesthetics, including laser hair removal, SMAS lifting and lip augmentation
Geography: Odesa
Duration: Since April 2021
Platforms: Facebook Ads, Instagram Ads

Where traffic went

Instagram Direct for booking treatments (the clinic has no website).

Challenge

A new clinic that opened in March 2021; launches with other paid social specialists hadn't worked before us. Laser hair removal (about $69) was priced at twice the market rate.

What we did

We analyzed the audience's pain points and the clinic's strengths, promoted seasonal treatments every month and regularly refreshed creatives and offers.

Result

About 5,300 Direct inquiries at $2–2.5 on a $12,000 budget, with 30–40% going on to book. Within a year the clinic was 60–70% booked, with paid social bringing in most clients.