- Niche
- Online courses: the “Money and Mindset” online training by a quantum meditation expert and ICF coach
- Geography
- Kazakhstan
- Duration
- March–June 2026, a multi-stage launch
- Platforms
- Instagram: Feed, Reels, Stories
Challenge
Collect registrations for a free live broadcast and then for an automated webinar of an online training on money and mindset for an audience in Kazakhstan, at about $1 per registration, so the ads would pay for themselves through training sales.
What we did
We drove traffic from Instagram (Feed, Reels and Stories) to the broadcast landing page with a sign-up gift (a video lesson). The launch went in stages: first a live broadcast, then an automated webinar that accepted registrations every day. Campaigns were split by audience and creative, and budget was shifted to the combinations with the lowest cost per registration.
Result
About 22,500 registrations on a $23,000 budget, $1.02 per registration on average. The traffic paid back 450–500%.
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