Case study: The Camp, a summer camp in Spain

13,500 leads at $4.2 each; the camp is fully booked 3 seasons ahead

$56 700
Budget
13 500
Leads
$4,2
Average cost per lead
Niche
A premium kids' camp with an international audience
Geography
Ukraine + Europe
Duration
4 months of pre-season advertising
Platforms
Facebook Ads, Instagram Ads

Challenge

Fill camp sessions in the short window before the season starts

What we did

Creatives with camp photos and testimonials, site retargeting + a WhatsApp form

Result

13,500 leads at $4.2 each; the camp is fully booked 3 seasons ahead

Ads Manager screenshots

Ads Manager · leads for camp sessions
Ads Manager · leads for camp sessions

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