Who we help
- Kids' IT schools: Algorithmics in Czechia, Switzerland, Turkey and for Ukrainian-speaking children in the EU; an IT school network that expanded into 11 EU markets.
- Language schools and centers: online English for kids, Polish courses for emigrants and students.
- Speech therapy and child development schools: online speech therapy for children in Ukraine, Europe, the US and Canada.
- Offline schools and studios: dance, arts and sports schools with several branches.
- Kids' camps: seasonal and international camps, including IT camps.
- Study abroad: admission to European universities, education consulting.
How much a lead costs in education
| Project | Segment | Budget | Cost per lead | Result |
|---|---|---|---|---|
| Kids' IT school | Online IT education for kids aged 7–17 | 820 250 $ | 7,2 $ | 113,925 leads |
| Mova Promova, a kids' speech therapy school | Online speech therapy for preschool children | 127 000 $ | 14 $ | 8,930 leads |
| Govorika, an international kids' speech therapy school | International speech therapy for Russian-speaking children abroad | 136 000 $ | 15 $ | 9,067 leads |
| Algorithmics kids' coding school in Czechia | Localizing the Algorithmics IT school for the Czech market | €14 600 | €6,1 | 2,394 leads |
| Algorithmics kids' coding school in Switzerland | Premium IT education in French-speaking Switzerland | €4 060 | €10,2 | 398 leads |
| Algorithmics kids' coding school in Turkey | The mass market for kids' education in Turkey | $24 000 | $2,2 | 10,909 leads |
| Algorithmics kids' coding school in Europe | Algorithmics' Ukrainian-speaking audience in the EU | €25 431 | €7,1 | 3,581 leads |
| The Camp, a summer camp in Spain | A premium kids' camp with an international audience | $56 700 | $4,2 | 13,500 leads |
| IT Step kids' camp network | A network of educational IT camps across Ukraine | $13 560 | $5,25 | 2,590 leads |
| Green Country, an online English school for kids | Online English for Ukrainian kids | $7 630 | $7,5 | 1,017 leads |
| University admissions in Slovakia | Education consulting for Ukrainian university applicants | $17 700 | $7,5 | 2,360 leads |
| Dream Teams dance school | A network of dance schools for kids and adults | $8 985 | $4,64 | 1,837 leads |
| Polish language center | Polish courses for emigrants and students | $3 800 | $6,21 | 515 leads |
How we work with schools
- We count payments, not leads. We pass every lead into the school's CRM and track how many students made it to a trial lesson, an assessment and payment. At the speech therapy schools Mova Promova and Govorika, 44–46% of assessments turn into customers.
- Creatives by age and role. Parents of a preschooler, a schoolchild and a teenager need different arguments, so we make separate creatives for each age group.
- Geotargeting for each location. For offline schools with branches, we split the budget so enrollment is even across all of them. Dream Teams dance school got 1,837 leads at $4.64 across 4 locations.
- Seasonality. For camps and back-to-school enrollment, we launch ads well in advance. The Camp in Spain gathered 13,500 leads in 4 months of pre-season advertising.
- New markets and languages. We adapt creatives to the local culture rather than just translating them. We've run school ads in Ukrainian, Russian, English, Czech, Slovak, Turkish and French.
Case studies in this niche
Kids' IT school
In 3 years we expanded into 11 EU markets while keeping lead quality consistent
Mova Promova, a kids' speech therapy school
44% of assessments turn into customers
Govorika, an international kids' speech therapy school
46% conversion to customer while entering 3 continents at once
Algorithmics kids' coding school in Czechia
2,394 leads at €6.1, with the price stable for all 11 months
Algorithmics kids' coding school in Switzerland
€10.2 per lead, half the Swiss market average
Algorithmics kids' coding school in Turkey
$2.2 per lead, the lowest of all our Algorithmics launches
Algorithmics kids' coding school in Europe
3,581 leads at €7.1, a stable price despite a hard-to-reach audience
The Camp, a summer camp in Spain
13,500 leads at $4.2 each; the camp is fully booked 3 seasons ahead
IT Step kids' camp network
$5.25 per lead, 2,590 leads in one season
Green Country, an online English school for kids
1,017 sales at $7.5 each, with trial-to-paid conversion above the market average
University admissions in Slovakia
2,360 leads at $7.5 each, a steady flow of leads for 10 months
Dream Teams dance school
1,837 leads at $4.64, evenly spread across all 4 locations
Polish language center
515 leads at $6.21, steadily filling classes at all 4 levels
All MAS Project case studies, with budgets, cost per lead and Ads Manager screenshots.
FAQ
How much does a lead for a school cost?
In our education case studies the cost per lead ranges from $2.2 (a kids' IT school in Turkey) to $15 (international online speech therapy for children in the US, Canada and Europe). Most often a lead costs $4–8. We give an exact figure after reviewing the niche, geography and average order value.
Do you work with offline schools in a single city?
Yes. We run ads both for online schools and for offline schools, studios and centers with one or several branches. For an offline school we set up geotargeting around each location and make sure leads are spread across all of them.
What budget can we start with?
Our education projects have worked with ad budgets starting from a few hundred dollars a month: for example, a Polish language center spent $3,800 over 7 months and got 515 leads at $6.21. We size the budget to the student enrollment plan.
When will the first leads come in?
We guarantee the first leads on the second day after launch, or your money back.
Other niches
Let's estimate the cost per lead for your project
We'll review your niche and geography, show similar case studies and propose a launch plan. First leads on the second day after the ads go live.
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