Formats we work with
- Webinars and live broadcasts: registrations, reminders, getting people to show up.
- Automated webinars and funnels: a steady flow of registrations not tied to a launch date.
- Expert launches: warm-up, selling on the live broadcast, repeat launches.
- Selling a course directly: from a landing page or via an assessment and consultation.
Results in numbers
| Project | Segment | Budget | Cost per lead | Result |
|---|---|---|---|---|
| “Awakening” course | Online course on personal growth and psychology | 170 000 $ | 0,35 $ | ROMI 490% |
| Online quantum meditation training: live streams and an automated webinar | Online courses: the “Money and Mindset” online training by a quantum meditation expert and ICF coach | $23 000 | $1,02 | 450–500% payback |
| “Sales 1.0” online course | Online sales technique course for entrepreneurs | 10 100 $ | — | ROMI 423% |
| “Content Strategy” online course | Online content marketing course | $4 500 | — | ROMI 495% |
What drives payback for online courses
- Separate funnels for live broadcasts and automated webinars. They have different audiences and different registration costs, so we never mix them in one campaign.
- Creatives in the audience's language. For the launch in Kazakhstan, we wrote copy and creatives for the local audience instead of translating them.
- Retargeting those who didn't show up. We bring back people who registered but missed the broadcast; these are the cheapest sales.
- Decisions based on ROMI, not clicks. We only scale the budget where every dollar invested comes back as revenue.
Case studies in this niche
“Awakening” course
ROMI 490%: every $1 invested brought the course $5.9 in revenue
Online quantum meditation training: live streams and an automated webinar
About 22,500 registrations on a $23,000 budget, $1.02 per registration on average. The traffic paid back 450–500%.
“Sales 1.0” online course
ROMI 423%: the campaign paid back almost 5x on a budget of just $10,100
“Content Strategy” online course
ROMI 495%: the ads paid back almost 6x
All MAS Project case studies, with budgets, cost per lead and Ads Manager screenshots.
FAQ
How much does a webinar registration cost?
In our case studies it ranges from $0.35 (the “Awakening” course, worldwide, 485,715 registrations) to $1.02 (an online training in Kazakhstan, about 22,500 registrations). The price depends on the topic, geography and broadcast format.
Do you work with automated webinars and funnels?
Yes. We drive traffic to live broadcasts, automated webinars and chatbot funnels. Each format gets its own funnel, and we calculate the payback for each.
What return can we expect?
In our published case studies ROMI ranged from 423% to 495%, and the traffic payback for an online training in Kazakhstan was 450–500%. Results depend on the product, price and sales team, so we give a forecast after reviewing the funnel.
What do you need from the expert?
A product, a landing or registration page, and access to the ad account and CRM. We prepare the creatives and copy ourselves; from the expert we need filming materials or real videos.
Other niches
Let's estimate the cost per lead for your project
We'll review your niche and geography, show similar case studies and propose a launch plan. First leads on the second day after the ads go live.
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