Case study: Dream Team: a chain of dance schools in Kyiv and Uzhhorod

Niche

Education: dance schools for kids aged 3+ and adults: hip-hop, jazz-funk, K-pop, heels, Latin, contemporary

Geography

Kyiv (4 branches), Uzhhorod

Duration

Since November 2025

Platforms

Facebook Ads, Instagram Ads

Where traffic went

Instagram and Facebook ads → lead form (separate for kids and adults) → Google Sheet and the branch's Telegram chat → a call from the administrator → trial class → membership.

Challenge

Trial class sign-ups for kids' and adult groups at every branch, with a target of 200 leads per branch per month.

What we did

We split ads by branch and audience, and leads went straight into the sheet and the branch's Telegram chat. We launched ads for new branches as they opened and tested offers: a free trial, “$7 instead of $12” and private lessons. Every day we cross-checked leads against the sales team's report.

Result

2,156 trial class sign-ups at $5.81. In the best month, 724 leads at $4.30. The new Uzhhorod branch brought in 174 leads at $2.55 in its first month.

Ads Manager screenshots