- Niche
- Online courses: online training for paid social specialists
- Geography
- Ukraine, Europe, the US, Canada
- Duration
- Since 2023
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
Ads led to a free entry point into the course funnel, with sign-up via a chatbot and the website, followed by nurturing and the course sale.
Challenge
Scale paid social course sales across Ukraine, Europe and North America while staying profitable.
What we did
We ran video and static ads for different geos and audiences, worked from several ad accounts in parallel, and shifted budget to the combinations with the lowest cost per sign-up.
Result
About 25,000 sign-ups on a $45,000 budget, averaging $1.80 each. Traffic return: 400%.
Want similar results?
Tell us about your project: we'll review the niche, estimate the cost per lead and propose a launch plan.
Get in touch