- Niche
- Online courses: nutrition and health
- Geography
- Europe, the US, Canada
- Duration
- Since May 2026
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
Ads led to an interactive well-being quiz: people answered questions and left their contact details to get personal recommendations. In parallel, a separate campaign drove people to the expert's Instagram profile.
Challenge
Get affordable leads from women aged 25–55 in Europe while growing the expert's Instagram.
What we did
We built the funnel around a quiz instead of a standard form, so signing up feels like getting value rather than being sold to. We ran videos of the nutritionist and static ads, and a separate campaign brought 1,162 people to her profile at $0.14 each.
Result
498 leads at an average of $1.06.
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