Funnels we build
- Webinar and automated webinar. Registration, reminders, getting people to attend, selling during and after the broadcast.
- Chatbots. Telegram, WhatsApp and Instagram Direct: delivering a lead magnet, nurturing, booking consultations.
- Diagnostic session or trial lesson. A free first step, after which a specialist sells the main product.
- A quiz instead of a form. The person gets value, and you get a lead with answers to qualifying questions.
- Email and retargeting. We bring back people who registered but did not attend or pay.
Funnels in our case studies
“Awakening” course
Paid social + an automated funnel with email and chatbot nurturing + retargeting to the warm audience: 485,715 registrations at $0.35, 490% ROMI.
“Sales 1.0” online course
Creatives with graduate testimonials and a nurturing email series: 895 sales, 423% ROMI.
Online quantum meditation training: live streams and an automated webinar
A live webinar, then an automated webinar with daily registrations: about 22,500 registrations at $1.02, 450–500% return on ad spend.
Mova Promova, a kids' speech therapy school
A two-step funnel: creative → free diagnostic session → sales call from a speech therapist. 44% of diagnostic sessions became clients.
SILKWAY Reiki and meditation school: course payments after an online retreat
An online retreat, a masterclass funnel in a Telegram bot and YouTube for nurturing: 13 course payments totalling $6,633.
Nutritionist Anna Lee: leads through a well-being quiz
A well-being quiz instead of a regular form: 498 leads at $1.06.
Psychologist Amir Zhantasov: a live stream and the in-person “Reboot” training
Training sign-ups via WhatsApp, where a manager talks to the person right away: 2,486 leads at $1.81.
How we build a funnel
- We measure the customer journey in numbers. Registration, attendance, lead, payment: each step has its own conversion rate and cost.
- Separate funnels for different formats. Live and automated webinars attract different audiences, so we never mix them in one campaign.
- We connect your sales team. Leads go straight to a manager or the CRM so that nobody is left without a call.
- We keep an end-to-end tracking sheet. We reconcile ad account leads with the real database and payments.
Further reading
FAQ
Which messenger should I choose for a chatbot?
It depends on the country: in Ukraine and Kazakhstan Telegram and WhatsApp usually work best, in Europe and the US WhatsApp and Instagram Direct. We choose the channel for your audience.
Can the funnel be connected to my CRM?
Yes. Leads from forms, bots and the website go to your CRM or a Google Sheet, and notifications go to your manager in Telegram.
Which is better: a live webinar or an automated one?
A live webinar usually brings more sales during a launch, while an automated webinar gives a steady flow of registrations every day. In our online training case in Kazakhstan we first ran a live webinar and then turned it into an automated one.
Other services
Let’s discuss your project
We will review your niche and markets, show similar case studies and propose a launch plan.
Get in touch