When a business needs YouTube
- An expensive or complex product. Courses, consulting, studying abroad: anywhere the customer needs more time to decide.
- An expert on camera. If you have videos where you explain and demonstrate, YouTube turns them into nurturing.
- Scaling. When Facebook and Instagram already deliver a steady flow, YouTube adds a new audience.
Projects with YouTube ads
“Awakening” course
Facebook, Instagram and YouTube Ads in one automated funnel for a self-development course: 485,715 registrations at $0.35, 490% ROMI over 18 months.
SILKWAY Reiki and meditation school: course payments after an online retreat
YouTube ads to nurture the audience of a Reiki school, together with paid social and a Telegram bot: 2,075 registrations and 13 course payments totalling $6,633.
How we launch
- Campaign objective. Nurturing and reach, webinar traffic or website conversions: formats and bids depend on it.
- Videos. The first 5 seconds decide whether people keep watching, so we edit separate versions for YouTube.
- Audiences. Retargeting to website visitors and subscribers, lookalike audiences, interests and keywords.
- Combined with other channels. YouTube nurtures, while paid social, chatbots and retargeting bring in the leads and sales.
Further reading
FAQ
Which account do you use to run YouTube ads?
The official Google Ads account. We do not use any other promotion tools.
Do I need separate videos for YouTube?
Ideally, yes. We can use an existing expert video, but for ads we edit short versions with a strong opening and a clear call to action.
Can I run YouTube ads without Facebook and Instagram ads?
You can, but in our projects the best results come from combining them: YouTube nurtures the audience, while paid social, bots and retargeting collect the leads.
Other services
Let’s discuss your project
We will review your niche and markets, show similar case studies and propose a launch plan.
Get in touch