- Niche
- Online courses: psychology and personal growth, live streams and in-person trainings
- Geography
- Kazakhstan: Almaty, Astana
- Duration
- Since April 2026
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
Two funnels. The first was a free online live stream, “Point of No Return”: ads led to the stream page, where people signed up. The second was the live 16-hour “Reboot” training in Almaty and Astana, with sign-ups via a lead form and WhatsApp chat.
Challenge
Get sign-ups for the psychologist's free live stream and fill the room for in-person trainings in two cities in Kazakhstan.
What we did
We launched videos where Amir himself talks about the audience's problems: they have a job but no results, and their income has stalled. We split campaigns by city and interest, and for the training we added WhatsApp sign-ups so a manager could talk to each person right away.
Result
2,486 sign-ups for the live stream and training at an average of $1.81 each.
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