- Niche
- Youth sports: a football camp in Spain for children and teens from across Europe, with training, video analysis, a player report and a development plan. Programs from €2,500
- Geography
- Europe, 35 countries
- Duration
- May–June 2026
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
Ads in English → Meta lead form with qualifying questions → a manager follows up on WhatsApp → camp sale.
Challenge
Get leads from families in high-income European markets for a camp priced from €2,500.
What we did
We launched English-language lead forms in 35 European countries and split traffic by country: Belgium, Scandinavia, the Netherlands, Switzerland and the UK. We added questions about the child's experience, the camp month and the family budget so the manager could call well prepared. We switched off expensive countries and combinations, scaled what worked and kept a shared lead sheet with the sales team.
Result
491 leads at €3.22 and 4 camp sales at €2,500, about €10,000 on a €1,579 ad budget. 79% of parents said their child had been playing football for more than 5 years.
Want similar results?
Tell us about your project: we'll review the niche, estimate the cost per lead and propose a launch plan.
Get in touch