- Niche
- Online IT education for kids aged 7–17
- Geography
- Ukraine + Europe
- Duration
- 36 months of active work
- Platforms
- Facebook Ads, Instagram Ads, Google Ads
Challenge
Scale from one country to international markets with different languages and mindsets
What we did
We adapted creatives for each market, tested Lookalike audiences and built automated nurture funnels
Result
In 3 years we expanded into 11 EU markets while keeping lead quality consistent
Ads Manager screenshots
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