Advertising for service and B2B companies

MAS Project brings customers to service companies: legal and visa services, cleaning, consulting, B2B services and SaaS. We work with local businesses in a single city as well as companies selling nationwide. In our case studies the cost per lead is $6.24–6.78.

840
leads for legal and visa services in Los Angeles
Week 1
ad payback for a cleaning company in Bulgaria
34%
lead-to-sign-up conversion for a B2B SaaS

Who we help

  • Legal, visa and notary services: leads from private clients, including emigrants.
  • Home services: cleaning, repairs, service companies that visit the customer.
  • Consulting and professional services: consultations, team training, ongoing support.
  • B2B and SaaS: leads and sign-ups from companies, including for CRM and ERP systems.

Results in numbers

ProjectSegmentBudgetCost per leadResult
Today ConsultVisa, notary and legal services5 700 $6,78 $840 leads
Cleaning companyB2C cleaning services in Bulgaria$2 300$6,5353 leads
Voopty, an ERP/CRM for education businessesB2B SaaS for education companies$6 300$6,24904 leads

How we work with service businesses

  1. Geotargeting around the customer. For local businesses we only show ads where the company actually travels to or receives clients.
  2. Fast lead handling. We set up lead delivery to your CRM or messenger, because in services the customer goes to whoever replies first.
  3. A specific offer. Price, timing, guarantee: the creative shows right away what the customer will get.
  4. Customer cost under control. We track not just cost per lead but cost per sale, so the ads pay for themselves on the very first order.

Case studies in this niche

Today Consult

840 leads at $6.78 each, hitting every goal the client set

Cleaning company

357 sales on a $2,300 budget, paying back in the first week

Voopty, an ERP/CRM for education businesses

904 leads + 311 sign-ups, a 34% lead-to-sign-up conversion

All MAS Project case studies, with budgets, cost per lead and Ads Manager screenshots.

FAQ

How much does a lead cost for a service business?

In our case studies it ranges from $6.24 (B2B SaaS for education companies) to $6.78 (legal and visa services in the US). The price depends on the service, the city and the average order value.

Does advertising work for a business in a single city?

Yes. For local services we show ads around your service area with an offer tailored to people who live in that city.

Do you work with B2B?

Yes. For example, for Voopty, an ERP/CRM for education businesses, we got 904 leads at $6.24, and 34% of them went on to sign up for the platform.

When will the first leads come in?

We guarantee the first leads on the second day after launch, or your money back.

Other niches

Let's estimate the cost per lead for your project

We'll review your niche and geography, show similar case studies and propose a launch plan. First leads on the second day after the ads go live.

Get in touch