Online courses and experts

Case study: Free yoga challenge: 3,015 sign-ups below the target cost

3,015 sign-ups at £0.38, 24% below the client's KPI. The client has scheduled the next launch.

£1 144

Budget

3 015

Registrations

£0,38

Cost per registration

£0,50

Client's KPI

Where traffic went

A free 4-day challenge, “Stop Slouching: Simple Steps to a Healthy Back”, with sign-up on the website.

Bring in 3,000 sign-ups for the free challenge at no more than £0.50 each.

We launched a series of creatives featuring the challenge start date, monitored the cost per sign-up daily and reallocated the budget.

3,015 sign-ups at £0.38, 24% below the client's KPI. The client has scheduled the next launch.

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