What GEO is and how it differs from SEO
GEO (Generative Engine Optimization) means optimizing your brand and content for AI systems that don't show a list of links but give an answer straight away. Classic SEO works with keywords and Google rankings. GEO adds the next level: what questions customers ask AI, whom the AI recommends, which sources it cites and whether it correctly understands who you are and what you do.
A Princeton University study on GEO (KDD 2024) found that specific numbers, quotes and source citations in a text increased a site's visibility in generative AI answers by roughly 30–40%. So GEO isn't magic; it's systematic work on content and brand trust.
How we work
- AI visibility audit. We check whether your business appears in ChatGPT, Gemini, Perplexity, Claude and Google AI answers for queries in your niche, whom the AI recommends instead of you and which sources it relies on.
- Query map. We collect the questions your customers ask AI when choosing a school, course, contractor or service.
- Site and content. We restructure key pages on an “answer first” principle: clear wording, FAQs, comparisons, tables, case studies with numbers, trust blocks.
- Markup and brand entity. We set up structured data so AI systems clearly understand who you are, what you offer, for whom and how you differ from competitors.
- External mentions. We work with sources AI trusts: media, directories, rankings, company profiles, reviews, partner publications.
- Monitoring and reports. We regularly check how AI answers about your brand change and what to strengthen next.
Who it's for
Any business, online or offline. If your customers are choosing a product, service or contractor, they're already asking AI about it, and GEO helps make sure your name comes up in the answer.
GEO works great alongside targeted advertising: ads bring customers now, while AI visibility gives you a constant free flow of people asking AI for advice.
Our GEO AI case studies
Hold You
Site traffic from ChatGPT grew 16.5x and from Microsoft Copilot 4x in the first 6 months.
B1NARY FUTURE
+34% mentions in ChatGPT and Perplexity as a reliable Shopify partner for the B2B market in the US and Canada.
AGRICON
Getting the brand into AI answers for the first time. The collaboration is ongoing.
Logika
A new website for Ukraine's largest coding school for kids. Logika is also our targeted advertising client.
FAQ
How soon will we see results?
The first changes in AI answers usually show up 1–3 months after the site and external mentions are optimized. Stable results come after 3–6 months of consistent work. Nobody can guarantee a specific place in an AI answer; we work on all the factors that influence it.
Do I need a new website for GEO?
Usually not. It's enough to rework the key pages and add FAQs, case studies with numbers and structured data. If AI systems can't technically read the site, we'll suggest improvements.
How is GEO different from regular SEO?
SEO competes for positions in Google's list of links. GEO is about getting an AI assistant to mention and recommend your business in its answer. Much of the work overlaps (quality content, markup, links), but GEO adds work on the questions people ask AI, brand mentions and monitoring of AI answers.
Where do we start?
With a free audit: we'll check how your business currently appears in ChatGPT, Gemini and Perplexity compared with competitors, and show you the first growth opportunities.
Free AI visibility audit
We'll show you whether ChatGPT mentions your business, whom it recommends instead of you and what to do first.
Get the audit