Case study: Mova Promova, a kids' speech therapy school

44% of assessments turn into customers

127 000 $
Budget
8 930
Leads
14 $
Average cost per lead
5 358
Assessments
44%
Conversion to customer
Niche
Online speech therapy for preschool children
Duration
24 months of ongoing work
Platforms
Facebook Ads, Instagram Ads

Challenge

Turn free assessments into paid courses with high conversion

What we did

A two-step funnel: creative → free assessment → sales call with a speech therapist

Result

44% of assessments turn into customers

Ads Manager screenshots

Ads Manager · leads for assessments
Ads Manager · leads for assessments

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