- Niche
- Online education: web design from scratch. Ads, copy and the funnel are all in Italian
- Geography
- Italy
- Duration
- 2024–2025
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
A free webinar and masterclass, “Come diventare un web designer da zero”, with website sign-up, followed by a low-cost entry product and the main course.
Challenge
Enter the Italian market with an online course and collect sign-ups for free webinars.
What we did
We prepared the ads entirely in Italian: copy, creatives and landing pages. We tested webinar, masterclass and low-cost entry product formats, and worked from two ad accounts.
Result
1,226 leads in Italy at an average of $6.70.
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