How much a targeting specialist and an agency cost in 2026: ad management prices in Ukraine

"How much do targeted ads cost?" is one of the first questions at a consultation. The problem is that two different amounts hide behind it, and market price lists are almost impossible to compare: one includes creatives, another charges separately for every new campaign. We break down public market prices and how our pricing works.

What the price is made of

A client always pays for two different things:

1. The ad budget. This money goes directly to Meta or Google, from your card in your ad account. If a contractor asks you to transfer the budget to their card, that is a red flag.
2. The contractor's work. Strategy, creatives, setup, daily optimization, reports.

How much the ads themselves cost (a click, an impression, a lead by niche) we covered in "How much Facebook and Instagram ads cost in 2026". Here we talk about the price of the work.

What the market charges: public prices

We collected the prices that studios and specialists publish on their websites. These are reference points: each price list covers a different scope of work.

Three payment models and when each fits

1. Fixed fee only, for small projects

If the ad budget is under $1,000 a month, we charge a fixed amount with no percentage: €400–500 depending on project complexity. The amount is clear upfront and does not change from month to month.

2. Fixed fee + percentage of the budget, for growing projects

The standard for agencies. The bigger the budget, the more campaigns, creatives and tests need to be run, and the percentage pays for that work. We switch to this model from a budget of $1,000 a month: a fixed €400–500 plus 10% of the budget actually spent, not the planned one.

Example: with an ad budget of $3,000 a month, the agency's work costs €500 + $300. With a $10,000 budget, it costs €500 + $1,000 (if the project's fixed fee is €500). The budget grows only when the ads pay off.

3. Percentage of revenue, when we can see sales

The fairest model for the client: the agency earns only when the business earns. We charge 3–5% of revenue when we go deep into the project and get CRM access, so we see every lead, payment and the revenue, not just clicks.

A fair price: why a cheap start often costs more

It often happens on the market: a client signs up for management at $400, and then the extra charges begin: separately for video editing, separately for every new ad campaign, separately for creatives and copy. A couple of months later the total is higher than at an agency with an "expensive" price list.

We work differently:

• We make the creatives ourselves: banners, videos, editing, copy. All of it is included.
• No extra charge for the number of campaigns. We launch as many campaigns and tests as the result requires.
• Reports and calls are included too.
• We don't burden the client with needless questions and add-ons. We take on the whole task and come back with solutions and a report, not a list of things you can buy on top.

Only building a large sales funnel, with an email series, a bot and several landing pages, is paid separately. The price we name at the start is the price for all the advertising work.

What you get for the money: numbers from our cases

• Real estate agency in Odesa: a $650 budget, more than 150 leads and 3 apartments sold.
• Kwadrat charisma school (Kyiv, Odesa, Europe): $3,329, 323 leads and payments at $10.31.
• Hardware cosmetology center in Odesa: $12,000, about 5,300 inquiries at $2–2.5 and the center booked at 60–70%.

More examples with budgets and cost per lead are in the MAS Project case studies.

How not to overpay

• Ask what is not included: video editing, creatives, new campaigns, copy. Add it all up and that is the real cost.
• Compare not the price of the work but the cost per lead and per sale in the contractor's cases.
• Ask for screenshots from the ad account, not just numbers on slides.
• Check what the percentage is calculated from: the plan or the budget actually spent.
• Agree on who handles the leads and whether the contractor has access to your CRM.

How to vet the contractor is covered in the guide "How to choose a targeting specialist in 2026".

Sources

1. Targetolog.kiev.ua — how much a targeting specialist and targeted ads cost in Ukraine (December 2025)
2. iFish — ad setup prices 2026
3. Terrapromo — targeted advertising price
4. The Page — targeting specialist: training, salary, duties (work.ua data)