- Niche
- E-commerce: military clothing and gear
- Geography
- Ukraine
- Duration
- 2023
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
Ads led to the product page in the online store for purchase on the website.
Challenge
Sell the winter poncho through the website with a positive return on ad spend.
What we did
We ran ads optimized directly for purchases and focused the budget on a single seasonal product.
Result
About 314 sales at $2.55 and about $7,600 in revenue on an $800 budget: every ad dollar returned about $9.5.
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