- Niche
- Online education: Reiki and meditation. Founder Dmitry Agaronian has 20 years of practice, 1,500+ students and 21 courses
- Geography
- Ukraine, Europe
- Duration
- Since March 2026
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
A free online Reiki retreat: website sign-up → email → Telegram bot → three live sessions → application → course payment (average order $510).
Challenge
Sign-ups for the free retreat at up to $1.5 and course payments after the live sessions. Meta classifies the topic as “religion” and restricts the pixel.
What we did
We kept an end-to-end daily sheet, from budget to payments, and cross-checked ad account leads against the school's real database. When Meta restricted the pixel, we moved the landing page to a new domain. We wrote video scripts in the founder's voice built around everyday scenes and edited them ourselves. We built a masterclass funnel in a Telegram bot and launched YouTube ads for nurturing.
Result
2,075 real sign-ups at $1.50 and 13 course payments totaling $6,633 on a $3,116 budget: a 2.1x return. In the best month, $771 of ads brought 8 payments totaling $4,046.
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