Case study: Voopty, an ERP/CRM for education businesses

1,932 leads from school and course owners at an average of $6.69.

$12 917
Budget
1 932
Number of leads
$6,69
Average cost per lead
Niche
B2B SaaS: a CRM for language schools, IT courses, studios and tutors
Geography
Ukraine
Duration
Since 2024
Platforms
Facebook Ads, Instagram Ads

Where traffic went

Webinars for school owners (“6 steps to get your school ready for the season”) for sign-ups; lead forms and the website for CRM demo requests.

Challenge

Bring education business owners to demos and webinars.

What we did

We launched a webinar funnel, demo lead forms and nurturing through traffic campaigns and Instagram. The creatives focused on school owners' pain points: lost leads, unpaid fees and an overloaded administrator.

Result

1,932 leads from school and course owners at an average of $6.69.

Ads Manager screenshots

Ads Manager · leads and sign-ups for the masterclass
Ads Manager · leads and sign-ups for the masterclass

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