- Niche
- Education: English for kids and adults, business English, corporate training
- Duration
- 2021
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
Lead forms and Instagram Direct for trial class sign-ups.
Challenge
Move an in-person school online and sell online courses.
What we did
We built a strategy around three tracks: kids, adults 16+ and business English. For each we created creatives and sales copy, and we redesigned the school's Instagram, which directly lifted conversion.
Result
About 1,380 leads at $1.09 for kids', adult and business English, including Direct inquiries. $10,000 in sales on $1,500 of spend.
Ads Manager screenshots
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