- Niche
- Online education: one-on-one English lessons for adults
- Geography
- Ukraine
- Duration
- Since 2025
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
The school's website for free trial lesson sign-ups, plus a chatbot and Direct messages.
Challenge
Get trial lesson sign-ups from adults who have studied English before and want to start speaking.
What we did
We launched video and static ads with the offer “30-minute lessons with a personal teacher”, a separate business English track, retargeting for website visitors and a chatbot.
Result
1,267 trial lesson sign-ups at an average of $6.06.
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