- Niche
- Online English for Ukrainian kids
- Duration
- 8 months of work
- Platforms
- Facebook Ads, Instagram Ads
Challenge
Turn free trial lessons into paid subscriptions
What we did
A two-step funnel with a trial lesson, kids' testimonials in the creatives
Result
1,017 sales at $7.5 each, with trial-to-paid conversion above the market average
Ads Manager screenshots
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