- Niche
- Online education: IT careers for adults from scratch: programming, remote work, freelancing
- Geography
- Ukraine, Europe, the Baltics, Moldova, Armenia, Georgia
- Duration
- 2023
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
Lead forms and the website: requests for a course consultation.
Challenge
Get affordable leads for IT training in several countries.
What we did
We ran separate campaigns for each country and track (programming, remote work, income and freelancing), tested video and static ads, and expanded the geo after a test in Ukraine.
Result
About 2,890 leads at an average of $1.35 on a $3,900 budget.
Want similar results?
Tell us about your project: we'll review the niche, estimate the cost per lead and propose a launch plan.
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