- Niche
- Training in charisma, public speaking and confident communication: in-person studios in Kyiv and Odesa plus an online format
- Geography
- Kyiv, Odesa, Ukraine, Europe
- Duration
- Since 2024
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
The school's landing page and a quiz for sign-ups on the website. For the online format, ads led straight to payment for a $2 live trial class on Zoom.
Challenge
Fill groups at the in-person studios, then move the school online and expand into Europe.
What we did
We ran campaigns in Kyiv and Odesa and tested static ads, Stories and the landing page for Ukraine and the EU. For the online format, we offered a $2 trial class instead of $15 and optimized ads directly for purchases.
Result
323 leads and payments at an average of $10.31.
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