Case study: Telephoneprofit call center: leads from business owners

Niche

B2B: a remote call center offering telemarketing, hotline services, cold calling and contact databases. Average order $340–400

Geography

Russia

Duration

Since May 2020, about 2 years

Platforms

Facebook Ads, Instagram Ads

Where traffic went

Facebook lead forms for requests from business owners, followed by a call from a manager.

Challenge

Attract business owners and sell them call center services.

What we did

We wrote sales copy and made creatives, built lookalike audiences from the customer database, tested interests and kept the most effective ones.

Result

About 2,900 leads at $3.3–4 and roughly $57,400 in service sales on a $10,250 ad budget: 5.6 times the investment.

Ads Manager screenshots