- Niche
- Medicine: plastic surgery and injectable aesthetics. The surgeon appeared on the Ukrainian TV show “Embarrassing Bodies” and has performed 500+ operations
- Geography
- Odesa
- Duration
- July–September 2020
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
The surgeon's Instagram profile (100,000+ followers), with bookings via Direct.
Challenge
Get requests for surgery and injections in the off-season.
What we did
We split ads into two tracks: plastic surgery and cosmetic injections. Creatives and copy were built around Meta's restrictions on medical ads so the account wouldn't be penalized. We identified the most effective interests.
Result
3 surgery patients at $3,000–3,500 and 6 injection bookings on a $1,500 budget.
Ads Manager screenshots
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