- Niche
- Services: preparing and delivering corporate lunches. About $4.4 per lunch, with a minimum order of 5 lunches
- Geography
- Kyiv
- Duration
- 2021
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
Facebook lead forms and the website: requests for office lunch delivery.
Challenge
Set up daily lunch orders from companies and individuals and win customers away from competitors.
What we did
After testing, we kept two objectives: lead forms and website conversions. We produced 15+ creatives and 10 sales texts for different audience segments.
Result
About 1,220 leads at $2.45, 70% of which became orders. Sales rose 32% over the average of the previous 3 months.
Ads Manager screenshots
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