Case study: “Odesa” real estate agency: selling apartments with paid social

Over 150 leads at $1–2.5 and 3 apartments sold: one during the campaign and two within a month after.

$650
Budget
150+
Leads
3
Apartments sold
Niche
Real estate: an agency with exclusive listings of new-build apartments in Odesa
Geography
Odesa
Duration
2020–2021
Platforms
Facebook Ads, Instagram Ads

Where traffic went

Facebook lead forms for requesting an apartment in a specific building.

Challenge

Build a list of potential buyers and sell apartments in two buildings where the agency had 20+ units.

What we did

The agency's first paid social launch; before that they had only used classifieds sites. A small budget of $150–200 a month, with separate campaigns for each property.

Result

Over 150 leads at $1–2.5 and 3 apartments sold: one during the campaign and two within a month after.

Ads Manager screenshots

Creative
Creative

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