Guide
GEO AI in 2026: how to get into ChatGPT and Gemini answers
Customers increasingly ask AI for advice instead of Google. We explain what GEO is, how ChatGPT and Gemini decide whom to recommend, and how to get into their answers step by step.
Detailed case studies with real numbers and practical guides on Facebook/Instagram ads, SMM and sales funnels, based on 300+ projects in Ukraine, Europe and the US.
Customers increasingly ask AI for advice instead of Google. We explain what GEO is, how ChatGPT and Gemini decide whom to recommend, and how to get into their answers step by step.
Since 2026 you can run ads in ChatGPT: in the US since May, in Europe since late August. We cover where ads appear, what impressions and clicks cost, which niches aren't allowed and who should test this channel.
Cost per lead rises with the budget if you only scale the money. We show how to expand demand instead, with new creatives, markets, languages and funnel conversion, using our own case studies.
Algorithms now run targeting, and the creative has become the main audience filter. We look at what this changes, how long campaign learning lasts and how many days it takes for the first leads to arrive.
Meta's price per impression grows about 10–12% a year, and Ukraine's online ad market 17–18%. We explain how the auction works and how to keep your cost per lead steady as ads get pricier.
Meta handed ad delivery to AI algorithms, and the “leads” objective started bringing people who just fill in forms. We break down why, and the 8 steps that bring qualified leads back.
Why broad audiences beat narrow ones, Lookalikes of your top customers (−20–40% CPL), a retargeting ladder, Advantage+ Audience, exclusion audiences. How to set up targeting in the age of AI algorithms.
The +20–30% every 3–4 days rule, CBO vs ABO, the learning phase, vertical vs horizontal scaling, 7 mistakes when growing the budget. Based on projects from $3K to $75K a month.
A full production pipeline from brief to ad account: working prompts, tool combinations, a cost of $5–20 vs $150–600 at a studio, and what you shouldn't hand over to AI. Based on 80+ projects.
2 residential complexes in Warsaw and Wrocław. Budget $88,000 over 12 months, €31 CPL, 96 deals, €185,000 average deal. 80% of deals came through 2–6 months of nurturing + mortgage support.
A used car dealer in Warsaw and Poznań. Budget $61,000 over 9 months, €18 CPL, 420 sales, 13.5% conversion to a deal (vs an industry 5–10%). Funnel via test drive + WhatsApp qualification.
4 clubs in Warsaw, Wrocław and Kraków. Budget $44,000 over 8 months, €4.9 CPL, 64% retention after 3 months (vs an industry 40–55%). Funnel via a trial workout + a retention system.
90% of tests are done wrong. How the method really works: sample size, p-value, what to test by impact (hook 40–60%, offer 20–30%), the 7 main mistakes and tools.
Kids aged 6–12 in Ukraine, Poland and Germany. Budget $52,000 over 10 months, €5.6 CPL, 26% conversion to payment, €650 LTV. Funnel via an assessment + a trial lesson with a methodologist.
An Asian restaurant chain in Warsaw, Kraków and Gdańsk. Budget $28,000 over 6 months, €4.8 CPO, 62% repeat orders, €135 LTV. Funnel via a −25% promo code + a WhatsApp bot.
A complete hiring guide: 10 selection criteria, 7 red flags, freelancer vs agency, prices (junior $200–400 → agency $2,500–8,000/month), and a 10-question checklist for the call.
6 salons in Warsaw, Kraków, Wrocław, Berlin and Munich. Budget $38,000 over 5 months, €5.2 CPL, 42% conversion to a first visit, €520 LTV. A Reels + Instagram DM funnel.
A 75–90% open rate vs 15–20% for email, and a 30–45% lift in lead-to-payment conversion. 5 funnel scenarios, platforms, prices and real numbers from 12 projects.
CPM 3x lower than static, CTR 2–4x higher. 5 formats that work, hooks, length, editing and metrics, with real numbers from our projects.
What CAPI is, how to set it up via GTM server-side, deduplication, EMQ 8+. With numbers: +25–35% more data, −15–25% CAC.
A complete guide to UGC ads: which formats work, what a video costs, what ROI to promise the client, where to find creators and how to brief them. With real numbers.
7 key performance marketing trends for 2026, with numbers and case studies: AI creatives, vertical video, messenger marketing, Meta Advantage+, micro-influencers.
A 15x increase in ad budget without losing cost per lead. 15,000 customers, 380% ROAS. A full breakdown of the scaling strategy.
The full AI stack of a performance marketer: creatives, video, copywriting, avatars, voiceovers, analytics. With prices, pros and cons, and experience from 80+ projects.
4 formats, Spark Ads in detail, CPM/CPC/CPA prices by niche, Pixel + Events API, and a comparison table with Meta. With real numbers.
Budget $42,000 over 9 months, €5.4 CPL, 32% conversion to a first paid visit, €1,800 LTV, 520% ROAS. Funnel via a free intro class.
Budget $54,000 over 7 months, €5.8 CPL, 38% conversion to a first appointment, €1,200 average ticket. A breakdown of the funnel via a panoramic X-ray and WhatsApp.
Budget $32,000 over 6 months, cost per booking cut 4x, 31% conversion to a paid procedure, 410% ROAS. With a breakdown of the doctor + WhatsApp funnel.
How a two-step funnel with a paid assessment delivered a niche-record 44% lead-to-customer conversion. Budget $127,000, 2,358 paying students.
A full breakdown of paid social prices in 2026: cost per click, per lead and CPM. Numbers for Ukraine, Europe and the US, broken down by niche.
A detailed breakdown of how we scaled from one country to 11 EU markets while holding the cost per lead at $7.2, by budget, audiences and creatives.
5 types of Advantage+ campaigns, step-by-step ASC setup, migrating from manual campaigns, common mistakes. +18–22% ROAS when set up correctly.
7 stages of an automated funnel, from first touch to repeat sales. Tools, budgets, real conversion rates and sample emails.
485,715 registrations at $0.35 for a personal growth course. A full breakdown of the paid social + automated funnel + retargeting combination, with numbers for each stage.
An online Polish school for the Ukrainian diaspora in Poland. Budget $48,000 over 8 months, €6.2 per lead, 23% conversion to a subscription. Funnel via a DM bot.
10 practical criteria, the questions to ask at the briefing and what should be in the contract. With a checklist and clear red flags.