- Niche
- E-commerce: sportswear and footwear, official supplier to Ukraine's Olympic team. Average order $50
- Geography
- Ukraine
- Duration
- Since 2020
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
Website and product catalog for online purchases; reach and store traffic campaigns for in-store purchases.
Challenge
Increase online and offline sales, improve paid social performance and lower the cost per lead.
What we did
We completely changed the strategy: instead of website traffic, we optimized for purchases. We split products by audience segment, built lookalike and competitor audiences and connected the catalog, making retargeting 30% more effective. Carousels of up to 10 products and regular promotions.
Result
469 purchases at $4.44 over 3 months, with a $50 average order and 2,311 add-to-carts.
Ads Manager screenshots
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