- Niche
- E-commerce: manufacturing and selling EVA mats, premium car carpets and accessories
- Geography
- Russia
- Duration
- 2021–2022
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
Website and Instagram Direct for ordering mats; a manager upsells the accessories. TikTok was added later.
Challenge
Sell car mats and accessories profitably.
What we did
All traffic went to the EVA mats, and a manager upsold accessories. Objectives were website and Instagram traffic; a Direct inquiry cost $0.3–1.
Result
About $253,000 in sales on a $40,000 ad budget: every ad dollar returned about $6.3. 40% of inquiries ended in a purchase, and budgets and sales kept growing.
Ads Manager screenshots
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