- Niche
- E-commerce: manufacturing eco products: tote bags, pouches, packaging, restaurant textiles
- Geography
- Russia
- Duration
- Since March 2021
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
Instagram Direct for wholesale orders.
Challenge
The client came to us from another paid social specialist wanting to sell retail, but retail wasn't paying off.
What we did
After testing, we proposed changing the concept and selling wholesale to stores. We chose the products, found the right audience and ran ads to Direct. Because of the volume of inquiries, we set up a CRM.
Result
A Direct inquiry cost $1.1–1.6, and 40% of inquiries ended in a purchase. In May the ads were paused because production was overloaded.
Ads Manager screenshots
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