- Niche
- B2B: building corporate websites, online stores and landing pages. Landing pages from $1,500, websites from $5,000
- Geography
- Ukraine
- Duration
- Since June 2026
- Platforms
- Facebook Ads, Instagram Ads
Where traffic went
Ad → Facebook lead form with questions about the website and business → call from a manager → Zoom review → commercial proposal → contract.
Challenge
Leads from business owners who make it to a Zoom call and a contract. Since early 2026, the studio's search ads had stopped generating sales.
What we did
We ran ads to five landing pages on the website and kept a shared daily sheet with the client: budget, leads, CRM, Zoom calls, proposals, contracts. Moving sign-ups from the website to a lead form with qualifying questions cut the cost per lead from $87 to $39. We shot a video of the studio's marketer taking the quiz and found the core audience: ages 45–54.
Result
122 leads at $53 and 3 deals with contracts worth about $15,000. Best month, August: 34 leads → 13 Zoom calls → 10 proposals → 3 deals.
Want similar results?
Tell us about your project: we'll review the niche, estimate the cost per lead and propose a launch plan.
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